Regional Scorecard

What is it?

With a shared pursuit of overall growth, prosperity, and sustainability for Northwest Michigan, the Coalition set collective priorities, with measurable economic, societal, and environmental goals.

The regional scorecard features shared metrics that track the region’s progress toward each goal, with specific targets for improvement by 2030. The scorecard measures and monitors change in the areas that matter most, emphasizing shared accountability and transparent communication along the way.

How to use it?

The scorecard is organized into three categories: Economic, Societal, and Environmental. Each category contains a well-defined vision, including several objectives, long-term targets and key indicators of progress. Each scorecard objective was identified with input from cross-sector Coalition contributors with relevant expertise.

Scorecard terminology:

Vision – A succinct description of where we see our region in 10 years
Objective – How we will measure progress toward our vision
Target – The specific and measurable long term goal
Key Indicator – A shorter-term target to measure progress toward our target and vision

Scorecard navigation:

    1. Select a category—Economic, Societal, or Environmental—using the + or – to expand and collapse each category.
    2. Explore each vision, objective, target, and key indicator.
    3. Rollover the under each objective to view additional details, like baseline and source data, who is working on this objective, and why the objective is important. To easily see progress toward these goals, reference the color coded bar above each objective.

How are we doing?

2020 marks the kickoff of this endeavor and the baseline for measuring progress.  Each update of the scorecard moving forward will be measured against where we began when the scorecard launched in the Fall of 2020.

To easily see progress toward these goals, reference the color coded bar above each objective.

Green – Reflects progress and an overall better trend
Yellow – Reflects no change
Red – Reflects a worsening trend

How are we doing?

better

no change

worse

  • Economic

    Vision:

    Diversified, thriving regional economy that promotes sustainable growth and creates jobs

    Vision:

    Diversified, thriving regional economy that promotes sustainable growth and creates jobs

    OBJECTIVE

    Increase educational attainment of post-secondary credentials of value

    2030 Target

    45%

    Population has post-secondary degree or certification

    KEY INDICATORS

    5%

    Increase by 2023

    WHY IS THIS IMPORTANT?

    Degrees and credentials of value increase earning potential for employees. Employers working with credentialing partners build a stronger workforce.

    BASELINE

    34.2%

    REGION

    4 County

    Partners

    Traverse Connect

    NMC

    SOURCE

    US Census Bureau

    Test

    Date of last update

    August 10, 2020

    OBJECTIVE

    Increase % of working families

    2030 Target

    5%

    Increase

    KEY INDICATORS

    30

    New residents (ages 35-49) by 2023

    WHY IS THIS IMPORTANT?

    As our region ages and retires, we need a workforce to sustain the economy. Mid-career employees also have children which strengthens our schools.

    BASELINE

    10% decline from 2010-2017

    REGION

    4 County

    Partners

    Traverse Connect

    Networks Northwest

    SOURCE

    US Census Bureau

    Date of last update

    September 22, 2020

    OBJECTIVE

    Increase average wage per employee

    2030 Target

    90%

    Of Michigan average wage

    KEY INDICATORS

    3%

    Increase by 2023

    WHY IS THIS IMPORTANT?

    Strategies will target both the top and bottom wages, mitigating extremes in regional wealth disparity.

    BASELINE

    70% of MI Ave.

    REGION

    4 County

    Partners

    Traverse Connect

    Networks Northwest

    SOURCE

    US Bureau of Labor Statistics

    Date of last update

    August 10, 2020

    OBJECTIVE

    Increase professional, IT, scientific, technical jobs

    2030 Target

    10%

    Increase

    KEY INDICATORS

    1000

    New high skill jobs by 2023

    WHY IS THIS IMPORTANT?

    By targeting these jobs, we can grow both our economy and support working families in a sustainble way. STEM professionals help diversify our economy and make it more resilient.

    BASELINE

    2.6% decline from 2014-18, to 2,843 jobs

    REGION

    4 County

    Partners

    Traverse Connect

    Networks Northwest

    SOURCE

    US Bureau of Labor Statistics

    Date of last update

    August 10, 2020

    OBJECTIVE

    Improve Arts and Culture resources and experiences

    2030 Target

    #1

    Become #1 arts-vibrant medium sized community in America

    KEY INDICATORS

    Top 5

    Secure top 5 ranking

    WHY IS THIS IMPORTANT?

    A vibrant arts culture is a desirable and necessary part of a strong community.

    BASELINE

    #10

    REGION

    5 county +

    SOURCE

    NCAR Arts Vibrancy Index II

    Date of last update

    August 10, 2020

  • Societal

    Vision:

    Improved health and well-being for all people in Northwest Michigan

    Vision:

    Improved health and well-being for all people in Northwest Michigan

    OBJECTIVE

    Improve community mobility

    2030 Target

    50%

    Increase in public transit use over ten years

    KEY INDICATORS

    20%

    Increase in public transit usage

    WHY IS THIS IMPORTANT?

    Increase use of public transit has a positive impact on carbon emissions, and it will require public infrastructure improvements - things like sidewalks, bus shelters and other amenities that connect with transit stops.

    REGION

    5 County

    Partners

    BATA, MDOT, TBAISD, Norte

    Date of last update

    July 14, 2020

    OBJECTIVE

    Improve youth mental health

    2030 Target

    Decrease in youth depressive episodes

    KEY INDICATORS

    Decrease in percentage of students who seriously considered attempting suicide during the past 12 months

    WHY IS THIS IMPORTANT?

    Mental health and physical health are closely connected. Mental health plays a major role in people’s ability to maintain good physical health. Mental illnesses, such as depression and anxiety, affect people’s ability to participate in health-promoting behaviors.

    BASELINE

    21.5%

    REGION

    5 County+

    Partners

    Northern Michigan Health Innovation Region (NMCHIR)

    TBAISD

    SOURCE

    Michigan Profile for Healthy Youth (MiPHY)

    Date of last update

    September 23, 2020

    OBJECTIVE

    Increase school readiness

    2030 Target

    60%

    School ready

    KEY INDICATORS

    44%

    School ready by 2023

    WHY IS THIS IMPORTANT?

    National research shows investment in early literacy, ready to learn and social networking skills for pre-schoolers increases likelihood of success in K-12.

    BASELINE

    35%

    REGION

    5 County

    Partners

    SOURCE

    Traverse Bay Area Intermediate School District

    Date of last update

    August 10, 2020

    OBJECTIVE

    Improve access to housing

    2030 Target

    45%

    overburdened households spending more than 45% of income on housing and transportation.

    KEY INDICATORS

    5%

    Reduction by 2023

    WHY IS THIS IMPORTANT?

    Currently, we have a shortage of housing options in desirable areas, and a large % of our workforce living far from their employer.

    BASELINE

    55%

    REGION

    5 county +

    Partners

    Housing North

    SOURCE

    Housing and Transportation Affordability Index

    Date of last update

    August 10, 2020

  • Environmental

    Vision:

    Restore and protect Northwest Michigan land, air and water resources

    Vision:

    Restore and protect Northwest Michigan land, air and water resources

    OBJECTIVE

    Improve regional water quality resources

    2030 Target

    10

    Large-scale green infrastructure projects installed

    KEY INDICATORS

    1

    Green infrastructure project installed per year

    WHY IS THIS IMPORTANT?

    Green infrastructure captures and filters surface water during major rain events, protecting our waters.

    REGION

    Antrim, GT, Kalkaska & Leelanau County

    Partners

    Watershed Center

    For Love of Water (FLOW)

    Local Governments

    SOURCE

    The Watershed Center

    Date of last update

    August 10, 2020

    OBJECTIVE

    Protect and preserve open space and farmland

    2030 Target

    13,000

    New acres protected

    KEY INDICATORS

    1,300

    New acres protected by 2023

    WHY IS THIS IMPORTANT?

    Loss of farmland and greenspace impacts property value, damages wetlands and watersheds, and negatively impacts our ability to achieve a sustainable food ecosystem.

    BASELINE

    Goal is to protect+preserve 433 acres/year

    REGION

    5 county +

    Partners

    Grand Traverse Regional Land Conservancy

    Leelanau Land Conservancy

    SOURCE

    Grand Traverse Regional Land Conservancy and Leelanau Land Conservancy

    Date of last update

    August 10, 2020

    OBJECTIVE

    Reduce carbon emissions

    2030 Target

    40%

    Increase in renewable energy sources

    KEY INDICATORS

    Decrease in energy sales and secure contracts with renewable energy providers.

    WHY IS THIS IMPORTANT?

    By both reducing energy use and securing energy from renewable sources, we have a substantial impact on the environment.

    BASELINE

    Llimited reliance on renewable sources

    REGION

    City of Traverse city

    Partners

    TCL&P

    SOURCE

    Traverse City Light & Power

    Date of last update

    August 10, 2020